Competitive Rivalry: How Companies Attack & Defend Against Competitors

Описание: You want to know how to beat your competitors, and they want to beat you so you have to defend against your competitors. Competitive rivalry can include a back-and-forth relationship of competitive attacks and competitive responses. The likelihood of competitive attack depends on expected benefits and organizational capabilities, while likelihood of response depends on the type of competitive action, each company's history and reputation, and how important specific markets are to each company.

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