Heritage transformation: From preservation to urban regeneration

Описание: Heritage development has emerged as a critical priority on the global cultural agenda. In this video, we explore how heritage is being redefined across the Middle East - as a driver of economic growth, social cohesion, and national identity. From iconic sites like AlUla and Diriyah to national strategies that integrate heritage into urban planning, the region is embracing a future where preservation, transformation, and growth go hand in hand.

Discover more here: https://www.strategyand.pwc.com/m1/en...