WPP Media MENA - Next Era - Growth Sessions S2E2
Автор: WPP Media MENA
Загружено: 2025-06-16
Просмотров: 101
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What does the future of brand-agency partnerships look like?
In this episode of Next Era, Mario Soufia, Regional MD - Growth & Content at WPP Media MENA, sat down with Haysam Fahmy, SVP, Consumer Acquisition & Engagement at Mastercard EEMEA, for a bold and revealing conversation.
In a fireside chat, they unpacked how brands and agencies can move beyond traditional media to craft transformative business growth rooted in shared goals.
Mario and Haysam’s key highlights included:
• Why empathy is the foundation of strong partnerships
• The shift from media metrics to business outcomes
• How openness and optimism unlock extraordinary results
• What it means to think and act like a true value partner
Learn how data, AI, and customization are reshaping partnerships and how to build longer-lasting, more strategic client relationships by checking our out our LinkedIn page here: / wppmedia-mena
#WPPMedia #WPPMediaMENA #NextEra
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