Reinventing Football for the Digital Generation
Автор: Sports Business Institute Barcelona
Загружено: 2025-07-29
Просмотров: 106
Описание:
In this webinar, we're chatting with former CEO of Aston Villa, Aberdeen and Everton FC, Keith Wyness about football for the digital generation.
Football changes with the times, and so does the way fans connect with it.
From combining sport and digital media, to gameification, and mixed-gender leagues - the football industry is moving fast. 🚀
New formats like the Ballers League and King's League are reinventing the game by mixing sport, digital media, and entertainment to engage the digital generation.
Keith is also a gust speaker for SBI's Master in Football Business & Management. You can learn more about the program here: https://www.sbibarcelona.com/football...
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