Selling Love At Christmas With Lovehoney: Making the Most of Festive Opportunities.

Описание: Content Warning: This recording discusses the adult/erotic industry. Not suitable for viewers 18 or under.

Whilst it’s a staple of many retailers to ‘sell love’ within their festive campaigns, how do you sell love at Christmas when your brand's bestseller might not be at the top of a typical stocking filler list? We asked just this to Christina Weaver, Senior Affiliate Marketing Executive at online adult retailer Lovehoney.

In this video, Incubeta's Sidra Iqbal speaks to Christina Weaver from Lovehoney as they dive into the adult industry and explore the all-important question: "How do you sell love at Christmas?"

Incubeta, a team of over 800 creators, thinkers, makers, and doers working across 20 offices globally to unlock business growth for clients.

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Timestamps:
1:12 - How does Love Honey navigate sexual stigma
4:19 How does Love Honey negotiate restrictions associated with the advertisement of sex toys and erotic products
6:48 - Which holiday seasons show revenue uplift within the sex toy industry
7:50 - How do you sell love at Christmas
10:23 - Important traits when working in the adult sector

About Incubeta:
We’re an international team of experts in marketing, technology, data and creative, who came together because we want businesses to make the most of the opportunities the digital landscape provides. Too many brands and companies get trapped between multiple partners, competing strategies or conflicting technologies. We’re the antidote to that – passionate about the digital strategy, technology and creative that supercharges growth. From the fundamentals to the final creative, we’re dedicated to helping your business upgrade its growth.

Want to learn more? Check out the Incubeta website - https://bit.ly/3ESq497
Want to learn more about this session? Click here - https://bit.ly/3smC3I3
Want to learn more about our work with Love Honey? Click here - https://bit.ly/3EgvgSx

Check out our other videos:
Incubeta Ignite: Why Successful Retailers Don’t Think Digital - https://bit.ly/3Ff4YBv
Getting Back to Normal: 4 Essential Trends for Retail - https://bit.ly/3J5x4RZ

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