Pub vs Brewery: How to Build a Successful Brewery Brand | Forge Pub Co-Founder Srinivas

Описание: Part 03: In this insightful interview, Srinivas, Co-Founder of Forge Pub Co, delves into the essential factors required to build and sustain a successful brewery brand, differentiating it sharply from traditional pubs and clubs.

The Craft of Brewing and Regulation Srinivas discusses the technicalities involved in bⓔer crafting, which requires strict standard operating procedures and government licensing. Brewing utilizes predefined equipment like fermentation tanks, and recipes are prepared by qualified brewers and head brewers. Government regulations mandate the maximum alcohol percentage, typically between 4% and 7%. Quality control is paramount; the government checks bⓔer samples monthly before granting and maintaining the yearly required license. Furthermore, the production relies heavily on imported raw materials, such as hops, as local ingredients are often unavailable. Due to the high cost of specialized equipment and tanks, brewing bⓔer at home is generally not possible.

Creating a Differentiated Experience The key difference between a regular bar and a successful pub or brewery is the overall ambiance, interiors, and experience provided. Srinivas notes that a major investment, approximating 25% to 30% of a total investment of 35–40 crores, goes towards enhancing the interiors. Customers who spend roughly ₹550–₹600 for a bottle of bⓔer are paying for the complete experience.

The Pillars of Success:

• Interiors and Ambiance: Investment in furniture, lighting, and interior design is crucial to stay competitive, sometimes requiring significant periodic reinvestment (e.g., ₹25–₹30 lakhs to change furniture).

• Music and Sound: Music plays a major role, often requiring in-house sound engineers or hiring professionals to manage the system. The company must study the market to determine current trends (e.g., people wanting Bollywood, techno, or hip-hop).

• Service and Food: Ambience, furniture, a good food menu, and service must work "hand-to-hand" as they are all important factors for retaining customers.

Forge Pub Co’s Unique Positioning The brand primarily runs as a brewery, intentionally avoiding the high-intensity music and fancy lighting associated with typical nightclubs. Their environment is designed to accommodate families and kids, including separate non-smoking zones. Their marketing efforts focus on educating the public about their bⓔer, food, and overall experience, rather than relying heavily on DJ-driven events. The venue pulls crowds using the quality of its food, bⓔers, and the unique experience provided.

Navigating Influencer Marketing While influencers can act as a "funnel" to bring in a crowd, the business must sustain that audience through excellent food, music, and service. Srinivas cautions that the market often suffers from a lack of uniqueness, with many simply copying others, leading to influencers becoming "overrated". Influencer collaborations, including both paid and barter exchanges, are viewed as a necessary marketing expense to develop the business.

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Pub vs Brewery: How to Build a Successful Brewery Brand | Forge Pub Co-Founder Srinivas
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