How to build an AI product AND do marketing (at the same time)

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Summary: Today I'm stepping away from the usual AI news coverage to talk about something more fundamental: building distribution for your business. AI has made creating products ridiculously easy, which is brilliant and also a massive problem. AI tool directories are basically graveyards now. You can build something excellent, but without distribution, you're non-existent. I don't care how good your product is; Microsoft Teams beating Slack proves distribution trumps quality every time. The solution isn't borrowing audiences or burning cash on ads - it's building in public. Document your journey, create daily content, and build your own audience whilst building your product. This isn't about becoming an influencer; it's about creating a distribution channel for what you're selling.

I walked through my approach to building an audience through consistent video content, removing friction from creation, and showing up daily until the algorithm rewards you. We covered why marketing should be step two of your business plan, not an afterthought. I also touched on the technical side: how I use Claude to plan projects and tools like Cursor and Lovable to actually build things without being a native coder. The barriers to entrepreneurship have collapsed, which is brilliant for people with ideas but no technical background. If you've got a business idea, the tools exist to make it real, BUT only if you've sorted out how to get it to people.

This is perfect for early-state AI entrepreneurs and people building AI businesses who think the hard part is building the product. If this is you or you've ALREADY built something and are thinking:

"I've built something cool but nobody's buying"
"How do I stand out when there are 43,000 AI tools already?"
"I can't afford ads and don't have an existing audience"

Then take the time to watch this walkthrough. This isn't another "build with AI" tutorial. It's the uncomfortable truth that building is the easy part now. Seriously everyone can do that now. The real game is distribution, and I'm showing people how to build their audience whilst building their product through "building in public" via daily video content.

If that makes you feel sick to your stomach, I assure you I'm not showing you how to become an influencer (who specialises in selling attention). Instead we're walking through how to use content creation as a distribution channel.

The penny dropped for me when I saw the Slack vs Teams chart - i'll explain this in the video. The moment I shifted my way of building (and marketing) I launched a 4,000 person AI community, 10-week AI Summer Camp, Daily Live Show. I share this not to flex, but to let you know I'm in it, I'm still building, and everything I share in this walkthrough - I personally do daily.

I hope it helps.

—— More Useful Resources ——

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Free 10-Week ‘Vibe Coding’ AI Summer Camp: https://aiwithkyle.com/courses/10-wee...

—— Time Stamps ——

00:00 - Introduction: The AI Business Opportunity
00:01 - AI Tool Directories Are Graveyards
00:02 - Why "Build It and They Will Come" No Longer Works
00:03 - Slack vs Microsoft Teams: Distribution Wins
00:04 - Your Distribution Options: Borrow or Buy
00:05 - Building in Public: The Better Way
00:06 - Marketing Comes Second, Not Last
00:07 - Business vs Influencer: Understanding the Difference
00:09 - Talking to Your Market Before Building
00:11 - Getting Feedback During the Build
00:13 - Case Study: Yoni's Brain Rot Success
00:14 - Framework for Building Your Audience
00:22 - The Ego Play: Getting Large Creators to Share
00:23 - Content Funnel: Start Broad, Then Go Deep
00:25 - Content Formats That Work
00:27 - Planning Content in Advance
00:28 - The Video That Changed Everything
00:30 - Resources and AI Summer Camp
00:31 - Q&A: Building Genuine Relationships
00:32 - Q&A: How to Actually Build with AI Tools
00:34 - Why Coding Barriers Have Been Eliminated
00:36 - Final Q&A and Wrap Up

—— Contact ——

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