E content MM NPD & PLC

Описание: 📚 Marketing Management | e-Content
New Product Development Process & Product Life Cycle

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🎓 Presented by:
Dr S Shahul Hameed
Head, Department of Business Administration
Sadakathullah Appa College (Autonomous), Tirunelveli

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📖 About This Video:
This e-Content video covers two core topics in Marketing Management — the New Product Development (NPD) Process and the Product Life Cycle (PLC). Ideal for BBA, MBA, and B.Com students preparing for university exams, NET/SET, and competitive examinations.

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📌 Topics Covered:

🔹 Part 1 – New Product Development Process
✅ What is New Product Development?
✅ 7-Step NPD Process (Kotler & Keller Model)
✅ Idea Generation & Idea Screening
✅ Concept Development & Testing
✅ Business Analysis
✅ Product Development & Prototyping
✅ Test Marketing
✅ Commercialization & Market Launch

🔹 Part 2 – Product Life Cycle (PLC)
✅ PLC Concept & Sales-Profit Curve
✅ Introduction Stage – Characteristics & Strategies
✅ Growth Stage – Characteristics & Strategies
✅ Maturity Stage – Characteristics & Strategies
✅ Decline Stage – Characteristics & Strategic Options
✅ PLC Summary Comparison Table

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⏱️ Timestamps:
0:00 – Introduction
0:45 – Contents Overview
1:15 – What is New Product Development?
2:15 – 7-Step NPD Process Overview
3:15 – Idea Generation & Screening
4:30 – Concept Development & Business Analysis
5:45 – Product Development, Test Marketing & Commercialization
7:00 – Product Life Cycle – Introduction
7:30 – PLC Concept & Curve
8:15 – Introduction Stage
8:50 – Growth Stage
9:25 – Maturity Stage
10:00 – Decline Stage
10:45 – PLC Summary Comparison
11:30 – References & Conclusion

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📚 Key References:
• Kotler, P. & Keller, K.L. (2016). Marketing Management. 15th Edition. Pearson.
• Kotler, P. & Armstrong, G. (2018). Principles of Marketing. 17th Edition. Pearson.
• Ramaswamy, V.S. & Namakumari, S. (2018). Marketing Management: Indian Context. McGraw-Hill.
• Levitt, T. (1965). Exploit the Product Life Cycle. Harvard Business Review.
• Rajan Saxena (2019). Marketing Management. Tata McGraw-Hill.

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🏷️ Tags / Keywords:
#MarketingManagement #NewProductDevelopment #ProductLifeCycle #NPD #PLC #Kotler #MBA #BBA #BCom #eContent #MarketingLecture #BusinessAdministration #SadakathullahAppaCollege #Tirunelveli #ManonmaniamSundaranarUniversity #UGC #NET #SET #CommerceStudents #ManagementStudents #TamilNadu #IndianUniversity

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📧 For academic queries, contact the Department of Business Administration, Sadakathullah Appa College (Autonomous), Tirunelveli, Tamil Nadu, India.

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© 2026 | Dr S Shahul Hameed | Department of Business Administration
Sadakathullah Appa College (Autonomous), Tirunelveli
All Rights Reserved.