Sibabalwe Sesmani on Her Journey, Early Career & Building Unorthodox Group | Her First Big Break
Автор: WomenInSportsAfrica
Загружено: 2025-11-30
Просмотров: 19
Описание:
In Part 1 of our conversation, we sit down with Sibabalwe Sesmani, founder of Unorthodox Group, to explore the story behind her rise in PR, marketing, and sponsorship.
Sibabalwe takes us through her early life, the influences that shaped her ambition, and her first encounters with the world of communication and brand partnerships. She opens up about her education, breaking into the PR and sponsorship industry as a young woman, and navigating the challenges that come with carving out space in a competitive field.
We also unpack the birth of Unorthodox Group — how it started, the gap she saw in the industry, her first major breakthrough, and the lessons she’s learned while building a brand with purpose and consistency.
If you’re passionate about entrepreneurship, storytelling, PR, or leadership, this episode is packed with insights you don’t want to miss.
In this episode, we highlight:
• Sibabalwe’s early life and family influences
• How she found her passion for communication and marketing
• Breaking into the PR and sponsorship world
• The challenges of being a young woman in the industry
• The story behind launching Unorthodox Group
• The first big break that changed everything
• Her advice to her younger self
Don’t forget to subscribe for more powerful conversations.
#WomenInBusiness #PRandMarketing #Entrepreneurship #Sponsorship #LeadershipJourney
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