Hico beat Walls and Omore | Mania Verse

Описание: Rise of Hico | Hico Beat Walls & Omore | Mania Verse

This is the incredible, 70-year journey of Hico, Pakistan’s first ice cream company, born on a small tricycle in Lahore in 1952 — and how it survived the brutal Ice Cream War against giants like Unilever’s Walls and Engro’s Omore.

From a tiny family business to a pure dairy ice cream empire, this video uncovers how Hico fought back when everyone thought they were finished.

In this story, you’ll see:
How Hico began with a tricycle and a famous jingle.
How Walls and Omore crushed local brands like Polka.
Why Hico’s distribution and marketing collapsed.
Why Hico refused bank loans and survived only through its own resources.
How they modernized production to 100,000 liters per day.
The biggest twist: the truth about Frozen Desserts vs Real Dairy Ice Cream.
The legal battle at CCP Pakistan where Hico exposed Walls + Omore for deceptive marketing.
The historic judgment: Rs 75 million fine on each company.
How boycott movements boosted Hico’s comeback.
How today, Hico stands again as Pakistan’s original pure dairy ice cream.

Hico proved that even without flashy ads or billion-rupee marketing, a brand can win with purity, patience, and truth.
This is not just a business story — it’s a lesson in resilience, integrity, and smart strategy.
#hico #hicoicecream #frozendesserttruth #unilever #pakistanibrands

Subscribe like and share!!!
Instagram: https://www.instagram.com/mania_verse...
Facebook: https://www.facebook.com/share/1BuMwN...
TikTok: https://www.tiktok.com/@maniaofficial...

Business Email: [email protected]