How Did Pulse Candy Make $300 Million in Two Years? (Pulse Candy)

Описание: Introduction to the Video:
Pulse candy is the most popular candy in India, with many people wanting to eat it on a regular basis. Pulse candy was introduced in 2015 by the DS Group (Dharampal Satyapal Group), a company founded in 1929. The DS group is well-known for owning numerous confectionary brands such as Pulse, PassPass, Rajnigandha, Silver Pearl, Catch Masala, and others. Pulse candy was introduced following extensive market research that included an examination of consumer taste and preferences in the market as well as consumer behaviour. Pulse candy was introduced in 2015, and it achieved a whopping sale of 100 crore rupees in just 8 months and a gross sale of 300 crore rupees in just 2 years.The video is a detailed case study of how to start and build a multi-billion dollar business with just one rupee candy and earn more than 300 billion rupees. The video shows how pulse candy amassed 300 crores in just two years. This video is a comprehensive business case study of Pulse candy, covering its operations and marketing strategies. This video covers some interesting business and marketing lessons from the Pulse business case study that we can apply to our own businesses.
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