How to use Internal Links to Boost Google Rankings

Описание: In this video, you'll learn an SEO strategy to improve your website's organic rankings using internal links.

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We all know that backlinks are valuable to improve your Google rankings. But it’s tough getting them.

So that’s why internal links are something worth looking into. You have 100% control over them and they can be used to pass PageRank to your pages, effectively boosting rankings.

By strategically building the authority of a page through multiple internal links, you can significantly enhance the rankings of other important pages on your website.

In this video, we delve into the three key ingredients that make this strategy work:

► Backlinks to the linking page which contribute to a page's authority, also known as PageRank.
► Matching searcher intent: it's important to align your page's content with the intent of searchers.
► Competing against manageable competitors: choose competitors that are realistically within reach and share a similar level of authority.

Next, we guide you through the process of finding internal link opportunities. We suggest creating a list of important pages on your website that you want to rank higher in Google, based on their business value and traffic potential.

We provide three methods to discover relevant pages to link from: site search in Google, Ahrefs' Site Audit, and the Best By Links report in Ahrefs' Site Explorer. Finally, we recommend tracking your keywords using a rank tracking tool to assess the impact of internal links on your rankings.

Internal linking isn't solely about passing PageRank but also enhances user experience by providing visitors with relevant resources. While internal links are powerful, other strategies such as acquiring external backlinks or updating content may be necessary for significant ranking improvements.

Timestamps

0:00 Intro
0:42 The Middleman method
2:23 Create a list of pages you want to rank
4:12 Find relevant pages to link from
6:48 Track your keywords in a rank tracking tool

#howtouseinternallinks #internallinkingseo #internallinking

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