Chris Lehane: The Ten Commandments of Damage Control

Описание: Chris Lehane, political strategist and Stanford Graduate School of Business lecturer, discusses his "ten commandments of damage control". Lehane served as special assistant counsel to President Bill Clinton, and press secretary for Al Gore's presidential campaign. He co-wrote the book Masters of Disaster: The Ten Commandments of Damage Control with filmmaker and Stanford GSB lecturer Bill Guttentag.

Commandment I: Full Disclosure 0:11
Commandment II: Speak to Your Core Audience 00:59
Commandment: III: Don't Feed the Fire 1:34
Commandment: IV: Details Matter 2:07
Commandment V: Hold Your Head High 3:28
Commandment: VI: Be Straight About What You Know, What You Don't Know & What You Are Going to do to Fix the Problem 4:07
Commandment VII: Respond with Overwhelming Force 5:01
Commandment VIII: First In, First Out 6:01
Commandment IX: No Swiftboating 6:45
Commandment X: They Dissemble, You Destroy 7:42

Learn more about the Stanford Graduate School of Business: www.gsb.stanford.edu