Carl Banks Partners with Tom Joyner Foundation New HBCU Gear
Автор: Tom Joyner Foundation
Загружено: 2016-05-05
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We’re thrilled to partner with such a prominent figure and organization to launch our very first HBCU college line. It is important for Starter to help protect the legacy of HBCU's and work to enhance its’ traditions. The partnership with the Tom Joyner Foundation enables us to make an impact at the highest level.
STARTER x HBCU VERBIAGE
Starter, the legendary sports apparel brand owned by Iconix Brand Group, licensed by G-III Apparel Group and managed by Carl Banks (two-time Super Bowl Champion and President of G-III Sports) announces the Starter x HBCU line. For the first time ever, an apparel company has created a distinct brand around HBCU, bringing together all the schools under one umbrella identity. The Starter X HBCU collection is about heritage and style. It will focus on the passion and tradition of its academics, cultural leadership, sports programs and long-standing rivalries, to bring authenticity and excitement to the collection. Alumni will be recognized and celebrated, bridging the past, present, and future. The Starter X HBCU apparel ranges in retail price from $15.00 to $100.00.
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