Are Actors Failing Our Industry? | Promotion Is Not Optional | Eddie Nartey | Into The Mic
Загружено: 2026-02-13
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Are actors doing enough when their movies are released?
In this episode of Into The Mic, we tackle a hard but necessary conversation in the Ghanaian and Nigerian film industries — the culture of actors going silent when it’s time to promote their own films.
Producers invest heavily.
Marketing budgets are tight.
But when the movie drops… some actors disappear.
Is promotion part of an actor’s responsibility?
Should it be written into contracts?
Or are producers expecting too much?
We break down both sides — the actor’s perspective and the producer’s struggle — and how this issue is quietly affecting the growth of our industry.
This is not an attack.
This is a needed conversation.
Drop your thoughts in the comments:
👉 Should actors be required to promote movies?
👉 Or should promotion come with extra pay?
Subscribe to Into The Mic for real conversations about African cinema.
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