EP107 Kate DiLeo - Drive more marketing sales leads using the "Branding Trifecta"

Описание: This is Kate's full interview.

Check out these highlights:
Why should we listen to Kate about branding, positioning & marketing - branding is both visual & messaging, and branding message = positioning

Brand is how we message the promise that we put out into the world

Your brand trifecta - what do you do, the problem that you solve, how are you different

How do you build a brand architecture that speaks to addressing the root cause?

Break your story up into segments to invite a conversation

Build your message to get a response, “how do you do that”

How I discovered the brand trifecta in the last rescission

Do this to shorten sales cycle
1. Exercise to ID the real problem that you solve - 5 Why’s
2. How to differentiate yourself

Biggest challenges to creating a brand trifecta - do these two things

Future is no more sales funnel pages on the website & how to reach Kate

Connect with Kate:   / katedileo  

Connect with Bryan:   / brywhittington  

ebsGrowth Resources:

Evaluate Your Sales Team Against Industry Benchmarks: https://bit.ly/3qmikWR

Blogs: https://ebsgrowth.com/category/blog-a...

Podcasts: https://ebsgrowth.com/podcast/