McDonald's Secret: Making You Wait, Crave, and Obsess

Описание: Grow your restaurant with smarter digital ordering & loyalty → UpMenu Partner Link:https://upmenu.com?partnerid=nswxselbkq

Click here to subscribe for more!    / @secretsinthesauce-h8y  

Why does the McRib disappear… only to come roaring back and sell out every time?
In this video, we break down the secret trick behind the McRib craze and reveal the exact marketing psychology McDonald’s uses to turn an average menu item into a cultural phenomenon.

This isn’t about the sandwich. It’s about scarcity marketing, consumer psychology, and brand manipulation done brilliantly.

If you’ve ever searched:

Why is the McRib so popular?

Why does McDonald’s bring back the McRib?

Is the McRib actually good or just hype?

McRib marketing strategy explained

How McDonald’s creates food hype

This video answers all of it.

What You’ll Learn in This Video:

The real reason McDonald’s removes and reintroduces the McRib

How artificial scarcity increases demand overnight

Why “limited-time only” beats discounts every time

The psychology of nostalgia + urgency

How McDonald’s trains customers to wait, crave, and obsess

How restaurants and brands can copy this strategy ethically

This is the same strategy used by:

Starbucks seasonal drinks

Nike sneaker drops

Taco Bell menu rotations

Chick-fil-A scarcity plays

And yes—you can steal this playbook for your own restaurant, food truck, or brand.

Want More Brand Psychology Like This?

Watch the full playlist:
Brand Wars: Playbooks You Can Steal
   • Brand Wars: Playbooks You Can Steal  

Why This Matters for Restaurant Owners & Marketers

Most businesses compete on price.
McDonald’s competes on emotion, memory, and anticipation.

In this breakdown, we show how:

Scarcity drives free word-of-mouth

Customers market the product for you

“Removing” something can be more powerful than launching it

Smart brands engineer demand instead of chasing it

If you’re a:

Restaurant owner

Franchise operator

Food truck entrepreneur

Marketer or brand strategist

Business owner curious about consumer behavior

This video gives you real-world strategy, not theory.

Tools We Recommend

If you want to apply these principles to your own business—especially digital ordering, loyalty, and repeat customers—check out UpMenu
https://upmenu.com?partnerid=nswxselbkq

AFFILIATE DISCLOSURE:
Some of the links in this video's description are affiliate links, meaning, at no additional cost to you, the owner may earn a commission if you click through, make a purchase, and/or opt-in.

Drop a comment below:
Do you actually like the McRib—or does the marketing just win every time?