How To Build a Successful Restaurant in a Competitive Market (Part 1 - Front End Experience)

Описание: It's not easy to create a restaurant, especially in today's environment. Learn the front-end experience break down of restaurant production and how to optimize success by following these guidelines for each category that contributes to a Food and Beverage Venture's success. With my expertise in operating our own restaurant brands and marketing over 1,000 restaurant concepts with our Ad Agency NXT, I would love to share all the tips and tricks with you :)

Learn from a seasoned restaurateur with various locations across the United States.

• What is the “front-end” of a restaurant venture?
Consumer-facing: the focus is directed at your clientele (what the customer sees and experiences) (i.e. food, concept, location, construction, structure, ambiance, loyalty program)

• Weight:
-Concept: 30%
(Food, drinks, menu, presentation/plating/arrangement, novelty, instagramability, yelp-worthy, recommendable)

-Location: 20%
(Easy accessibility, neighborhood, environment)

-Construction: 20%
(Ambiance, climate of the clientele, overall “vibe” of the space)
Ask yourself: What type of experience do I want my customers to have?

-Hospitality: 20%
(Overall management of the space)
Ask yourself: What is my restaurant’s service guide/model?

-Loyalty: 10%
(Program that is particular to YOUR restaurant) (i.e. discounts, gifts, email/text subscriber list, stamp cards, gift cards)
Ask yourself: What is my customers’ incentive/reason to return? (You will need a loyalty program that will make your customers feel like a VIP at your establishment & keep them COMING BACK)
*remember: all customers should be repeat customers!


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// A B O U T
David Zhao is an entrepreneur, investor, and activist originally from Shanghai, China. He is currently the Managing Partner of NXT Group, an American conglomerate company headquartered in New York City. Its diversified businesses include NX TFactor (full-service digital agency), Food & Beverage Ventures such as Chubby Cattle, The X Pot, etc., and NXT Capital (Venture Capital). David is here to share insight about entrepreneurship, the startup lifestyle, and tools/tips to help you with your daily life.

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