ML in Marketing Retention
Автор: Data Science Salon
Загружено: 2023-11-27
Просмотров: 159
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The talk will introduce how ML helps the business to customize the marketing retention strategies for each customer. Every time when customers call in to talk about the price, the agents need to know how to deal with them. The companies design the different types of the offer to treat the customers based on the customers' margin and their probabilities of disconnecting or taking the treatment. ML models can help decide the offer amount, which is beneficial to reduce the churn rate and in the meanwhile save the money.
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