S2:E3 - Your Learners Are People. Start Treating Them Like It.
Автор: MAAS Marketing
Загружено: 2026-02-18
Просмотров: 4
Описание:
Too many L&D teams are building content for “learners” — not people.
In this episode, Ash and Han dive into the one thing that makes or breaks every learning initiative: knowing your audience. Not their job title. Not their LMS login history. But what actually drives them.
They unpack:
Why “employees” and “learners” aren’t real personas
How to ask the right people the right questions (and avoid confirmation bias)
What to do with audience research once you’ve got it — and how to avoid building blind
So, if you’re still building learning based on job titles, gut feel, or “what we’ve always done” — this one’s for you. Because relevance starts with understanding. And understanding starts here.
LINKS:
https://www.maas-marketing.co.uk/educ...
https://www.maas-marketing.co.uk/educ...
/ maas-marketinguk
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