Panel – The Lifecycle of Lifecycle Marketing: Driving Your Program Over Time
Автор: MediaPost Live
Загружено: 2025-12-15
Просмотров: 16
Описание:
As every lifecycle marketer knows, the grind never stops. Our programs must live, breathe, and exude new energy every week of the year. How do we source and feed our content calendars to keep our marketing fresh? How do we track, reassess, and update our customer journeys to ensure they are performing at their best? From small tweaks to overhauls, join our panel of experts as they share best practices for maintaining - and maximizing - your program over time.
PANELISTS
Rachael Kahle
Global CRM Manager
Expedia Group
Cassandra Stoklosa
Chief Growth Officer
5 Star Nutrition
Ana Warner
Senior Director of Relationship Marketing
California Closets
MODERATOR
Kim Lewis
CMO
Capriotti's Sandwich Shop
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