Ep 15 Getting your retail business ready for Black Friday

Описание: Black Friday is one of the key promotional events of the year. This week on Start Scale Succeed Nicole is joined by Catherine Erdly, founder of the Resilient Retail Club. Find out all about how to prepare for Black Friday and what you need to think about in the lead up to the event itself. 

KEY TAKEAWAYS
Interest in Black Friday is on the decline a little with a lot of deals not actually being the best deals of the year and the lack of a connection from the UK market to the American tradition. 
Don’t get caught up in the rush of Black Friday, it should be part of your entire Christmas season strategy. What do you need to do for your business, don’t get caught up in what everyone else is doing. 
Look at what stock you have left and if the stock is seasonal. If you have a lot of brown bananas (items with little shelf life remaining) then those are the things you should be offering large discounts on. If you have large amounts of stock that are poor sellers, consider promoting those items. 
Let your customers know in advance if you’re having a Black Friday sale or not. If you’re not then people won’t be waiting around for the day to buy something hoping for a discount. 
Be clear with what your aims are and be clear with your customers about what’s on offer and when. Make sure all online sales are achievable in terms of packing and delivery times, again, be clear about delivery times. Update delivery times on your FAQs.
Make sure your team is big enough in the Christmas period to fulfill your orders. Look at how you performed in previous years to gauge sales levels. 
 
BEST MOMENTS
‘Promotions look like they’re there for the customers, but actually they’re for the business’ 
‘Take advantage of those opportunities’ 
‘Why would you buy something on a Tuesday when you could get it cheaper on Friday’

ABOUT THE GUEST 
Catherine Erdly has 20 years' experience in all areas of the industry from ecommerce to the high street, with retailers such as Coast and Laura Ashley. She is also the founder of the Resilient Retail Club.

VALUABLE RESOURCES
https://www.resilientretailclub.com/
https://podcasts.apple.com/gb/podcast...
Instagram https://www.instagram.com/resilientre...

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Host Nicole Higgins
  / thebuyerandretailcoach  
Nicole has worked as a buyer and head of buying for over 18 years for retailers such as Primark, M&S and Debenhams and now uses her expertise and knowledge to help entrepreneurs start and scale their product businesses and continues to work on projects with corporates to increase bottom line sales and profits.
She established her own business The Buyer And Retail Coach™ to help give entrepreneurs the confidence and knowledge to bring products to market. Her expertise covers many areas from product development to sourcing and strategy across multi-product categories


Sponsor
Neon Digital Clicks
Are you ready to scale your ecommerce store? Want to do it without having to wear yet another hat and become a digital marketing expert? This episode is brought to you by Neon Digital Clicks, THE paid-traffic partner for family and women’s e-commerce brands wanting to scale their stores from five figure to six figure months using Meta, Google and Klaviyo marketing services.
Neon is offering listeners a FREE scaling audit worth £3000!
So whether your sales have plateaued or you
’re looking for growth, this is a great opportunity to lift the lid on your biz and identify where the opportunities are hiding.
Head to scaleandglow.com to discover just how much revenue you could scale your store to this year.
https://scaleandglow.com/
https://neondigitalclicks.co.uk/
  / neondigitalclicks  

💡Listen to the start scale succeed podcast here for more tips to help you start and scale your product business
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🔥 DON'T FORGET to follow me on instagram from lots more tips   / thebuyerandretailcoach  

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