Buying Potential: Tom Bono’s Boutique Motel Turnaround Playbook | The Room Key

Описание: The Room Key is back with Episode 14. Host Chase Keller, CCIM sits down with Tom Bono, Managing Partner at Bono Capital Group, to talk hospitality investing, motel repositioning, and what “value-add” really means when you’re optimizing operations, revenue, and guest experience—not just paint and signage.

Tom shares how his background in institutional finance and capital markets (including time at Ernst & Young) shaped his underwriting mindset—and how he’s applying that discipline to underperforming hotels and motels. You’ll also hear the real-world strategy behind launching new revenue streams, modernizing the tech stack, and creating a boutique experience that competes on more than just room rate.

In this episode, you’ll learn:

How Tom thinks about buying potential (not stabilized assets)
The fastest way to unlock upside when a property has frozen ADR and outdated systems
Where “hidden NOI” shows up (amenities, layout, and F&B/ancillary revenue)
Design upgrades that raise ADR vs. upgrades that only look good on social
Non-negotiables in the tech stack (pricing + PMS automation)
The metrics Tom actually tracks (ADR, occupancy, gross revenue)
Why “number of keys” can be overrated—and what matters more
What transparency and investor communication look like in practice

Disclaimer: This episode is for educational purposes only and is not financial, legal, or investment advice.

#TheRoomKey #HotelInvesting #Hospitality #BoutiqueHotels #MotelRepositioning #CommercialRealEstate #ADR #NOI #RevenueManagement #HotelOperations