Did I find one of Parke’s suppliers??

Описание: Originally posted on my TikTok back in April.

Let's talk about PARKE, the influencer brand selling $120 sweatshirts with someone else's middle name on them. They say they're all about transparency and community, but don't say where the clothes are made, don't offer returns, and removed their sustainability page.

I found their likely supplier on Alibaba via Chelsea Kramer's TikTok videos (Qingdao Yichang Garment Co., Ltd), which lines up with their 6 to 8 week preorder timeline. That means mass production overseas with a huge markup for a bit of customisation lol.
If she really cared about the brand and what it stands for, she'd show the full process. The factory. The workers.

Their names. The wages. The conditions. But instead, we get color palettes and face icing routines because that fits the aesthetic better.

A lot of influencer brands/brands in general sell storytelling instead of real quality and transparency. They'll call something sustainable, intentional, or unique when it's really a $15 hoodie from a factory they'll never name, nor visit, and deny when they get connected to it.

Don't let branding trick you into thinking something is more ethical, more exclusive, more heartfelt or more valuable than it actually is.

All observations shared are based on publicly available information and my personal opinion as a sustainability researcher. These are not definitive claims about any individual or business practices, but rather commentary based on visual similarities and open-source data.

#parke #parkesweatshirt #mockneck #fashion #greenwashing #buybetter #fashionexposed #influencers #fashiontransparency