The innovative way Demandbase deploys video testimonials

Описание: Tumultuous moments at a company can feel like a risky time to get employee videos - but Demandbase flipped that idea on its head.
After @ Demandbase made key acquisitions, they needed to hear from employees who'd joined the company through those deals.
The days and weeks after an acquisition can be disorienting and difficult for some existing and new employees to navigate.
But in the critical weeks right after the acquisition happened, there wasn’t time to plan out an internal communications project on a typical timescale.
@ Jon Leiberman had a great idea.
To rapidly get feedback, introduce people to each other and build the new culture, he:
↳ Sent links to all employees
↳ Edited the video responses together
↳ Played clips of the video at a town hall
The entire process was simple.
Employees just clicked a link and uploaded their response using their device.
Within a matter of days, they collected all of the employees’ thoughts on the acquisition, the future, and where things were headed.
@Vocal Video worked for Jon as a way to “shortcut” the process and deliver a result that could be done in a unique and effective way.
This is also a great example of the paradigm shift from video as an occasional project to video as an ongoing capability.
How do you build culture with video in your organization?