How to Build an AEO Strategy That ACTUALLY Drives Pipeline

Описание: An AEO strategy isn't optional anymore, it's how your brand gets found when buyers use ChatGPT, Gemini, and Perplexity to research solutions like yours. In this live session, Dan and Phil walk through the complete step-by-step AEO strategy framework Blend uses for itself and its clients.

You'll see a live demo of the full process: building a knowledge pack, simulating ICP prompts, analysing AI citations, identifying the content types that get referenced most, and creating a scalable content engine to drive consistent mentions. Phil also shares real results from Blend's own AEO strategy, including 470 high-value prompt appearances, an 80% citation rate, and a 4x increase in high-intent leads from AI search.

Whether you're starting from scratch or looking to sharpen your existing approach, this session gives you a practical, actionable AEO strategy framework you can apply to your own business. You'll also get a clear measurement framework, from early visibility signals all the way through to pipeline and revenue.

Want to get your brand cited in AI search? Find out how Blend engineers AI search visibility for B2B companies: https://blendb2b.com/aeo-services

0:00 – Intro
1:27 – Why AEO matters
8:07 – AI vs traditional search
11:11 – The 5-step framework
14:34 – Your knowledge pack
18:28 – ICP documentation
22:15 – Generating AI prompts
26:01 – Tracking with Scrunch
29:53 – Citation analysis
34:32 – Content engine
47:20 – Measuring AEO
54:36 – Blend's results
1:06:17 – Q&A