Is Your Brand Losing AI Search? - How an AI Agent & SOM (Share of Model) Can Fix That_Joanne Z. Tan

Описание: Is your brand invisible in AI search? The brands winning right now have mastered one thing: using an AI agent for AI search to stay visible while competitors get written out of results entirely. In this video, brand strategist and AI experience design pioneer Joanne Z. Tan breaks down the strategy behind SOM — Share of Model — and exactly what brand leaders must do to lead AI search before the window closes.

You will learn why SOM — Share of Model — is replacing traditional SEO as the essential measure of brand visibility in AI search, how to use an AI agent for AI search to keep your brand surfaced, recommended, and trusted by LLMs, the three stages of agentic AI adoption and how to sequence your brand agent strategy, why a dedicated AI brand agent outperforms consumer agents like ChatGPT for personalization, privacy, and high-stakes decisions, and practical tactics including LLMS.TXT formatting, LLM education, app integration, and preparing for pay-to-play AI advertising.

If your brand is not showing up in AI-generated answers, your competitors are. This is the AI brand strategy playbook for founders, CEOs, and brand leaders who want to act now.

👉 To read it as a blog: https://aixd.world/how-to-use-ai-bran...

👉 Contact Joanne's team at AIXD.world to begin building your brand's AI presence before your competitors do.

👉 Subscribe to our FREE Newsletter for more insights on AI agent for AI search, SOM — Share of Model, and AI experience design: https://aixd.world/newsletter-subscri...

👉 If you need to discuss 1:1, please use the contact form on the website: https://aixd.world/contact/

Thank you.

About the Author and Host

Joanne Z. Tan is the Founder and CEO of 10 Plus Brand, Inc. and the visionary behind AIXD — AI Experience Design. A globally recognized brand strategist, thought leadership coach, and AI experience design pioneer, she helps founders, CEOs, executives, and organizations decode their Brand DNA and evolve into powerful, AI-ready, future-ready brands. Trained in law and business with a liberal arts foundation from Brandeis University, Joanne brings a rare multidisciplinary lens to brand strategy — spanning business modeling, content architecture, AI experience design (AIXD), go-to-market strategy, and culture. A former journalist and award-winning photographic artist, she is also a poet, writer, and wilderness backpacker.

© Joanne Z. Tan, 2026. All rights reserved.

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