The Branding Formula That Works for Every Small Business

Описание: Struggling to stand out? This simple formula makes your brand unforgettable. In this 30-minute workshop, you’ll learn how to define and showcase your brand, so it resonates with customers and sets you apart from the competition. Walk away with practical tips and actionable steps to strengthen your business identity and attract the right audience.

Richard Bankert of Bankert Marketing will walk you through the basics and common questions about building a brand. Learn the essential steps to build, improve, or rebrand your small business. From defining your audience to crafting a brand story, slogan, and visual identity, this workshop provides actionable tips to make your brand memorable and impactful.

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Timestamps
00:02 Introduction: Building Your Brand Workshop Overview
01:02 What a Brand Is Not and Defining Your Brand
02:06 Origins and Etymology of Branding
03:14 Elements That Make a Brand
04:04 Step 1: Define Your Target Audience
06:47 Step 2: Study Your Competition
08:00 Step 3: Clarify Your Purpose and Position
10:12 Step 4: Define Your Brand Personality and Voice
11:41 Step 5: Craft a Brand Story: Challenge, Solution, Impact
14:19 Step 6: Choose Your Brand Name
16:10 Step 7: Develop a Slogan or Tagline
17:29 Step 8: Logo Design, Colors, Typography, Visual Language
19:37 Importance of Brand Consistency Across Touchpoints
20:26 Adapting and Evolving Your Brand Over Time
20:26 How We Help Businesses: Services Overview

#SmallBusinessBranding #BrandBuilding #BrandStrategy