Can SM’s new virtual girl group Aespa be a big hit?

Описание: SM is back with a new female group called Aespa. But this is not your normal K-pop group, as the group will be half human, half virtual idols. With the eight member group (four humans, four avatars) debuting “Black Mamba” on November 17th, fans can’t wait to see Aespa in action.

Yet, SM founder Lee Soo-man also shocked the K-pop world with Aespa. Virtual idols aren’t really popular in Korea, nor K-pop, but Lee plans to push technology with K-pop.

While I think Lee Soo-man is a musical and business genius, I do have my reservations about Aespa and if it can work in today’s K-pop scene. We’ll break down the pros and cons, how virtual idol groups work, and the group’s potential future.
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TIME STAMPS:
0:00 Intro
0:43 Meet Aespa – K-pop’s first virtual group
2:34 Perhaps inspired by Vocaloid and K/DA
4:29 Why Aespa will be very hard to pull off
7:09 The marketing is off
8:19 Are there any positives in Aespa?
9:30 How could Aespa work?
10:19 Wrapping it up
11:08 Now over to you
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TAGS:
#aespa #virtualidol #smentertainment
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SOURCES:
►   / lee_sooman_sm_entertainment_shares_that_girl  
►   / aespa_my_karina_special_teaser_video  
► http://www.koreaherald.com/view.php?u...
► https://www.scmp.com/lifestyle/k-pop/...
► https://www.japantimes.co.jp/news/201...
►    • The entertainment world of the future│Soo ...  
► https://www.newsweek.com/kda-league-l...
► https://time.com/5625627/k-pop-fans-k...
►
  / this_sm_virtual_hotel_will_just_be_a_virtu...  
►    • Singer vs Virtual Singer - Idol High Schoo...  
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MUSIC CREDITS:
► Intro music: Infinite H’s “Pretty”
► Background music:
  / lakeyinspired  
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