s05e01 - Tim Hickle - SEO is Dead! Long live SEO!

Описание: Season 5 of the BigCheese Podcast kicks off with a deep dive into how AI is fundamentally reshaping marketing, product discovery, and sales. Joined by marketing executive Tim Hickle, the crew unpacks why traditional SEO playbooks are breaking, how tools like OpenAI’s ChatGPT are replacing Google searches, and what founders and marketers must do to stay visible in an LLM-driven world. From LLM.txt files and AI-optimized pillar pages to Reddit authority and the coming wave of native AI ads, this episode lays out the new rules of growth in 2026.

Topics

00:00 – 06:30: Season 5 kickoff, guest intro, and Tim Hickle’s background in B2B SaaS marketing
06:30 – 15:00: Why Google search traffic is declining and AI answers are replacing clicks
15:00 – 28:00: How ChatGPT discovers and recommends products differently than SEO
28:00 – 38:00: LLM.txt files, FAQs, and AI-driven pillar pages explained
38:00 – 52:00: Why small, niche startups are beating big incumbents in AI search
52:00 – 1:05:00: Reddit, reviews, and “being honest” as ranking factors for LLMs
1:05:00 – 1:18:00: AI ads, intent data, and the future of attribution
1:18:00 – 1:28:00: How AI compresses the buyer journey and kills traditional sales funnels
1:28:00 – End: Indiana football, leadership standards, and rapid turnarounds

Mentioned in This Podcast

Tim Hickle on Linked in -   / timhickle  
Crafted – Product and web development partner https://craftedup.com
Crafted NBA – Deep NBA analytics and trivia community https://craftednba.com
Wickedform – AI-driven branded Zoom backgrounds https://wickedform.com
LLM.txt protocol – Emerging standard for AI website discovery