Webinar on Branding and Image Building of TVET Institution and Program

Описание: Download Presentation (http://oncourse.cpsctech.org/2020/05/...)

The world of education is changing due to the COVID 19 pandemic. As we all know this is an unprecedented time with COVID19 impacting our society at all levels. A record number of students and teachers are out of school with an estimated 1.5 Billion school age students out of school around the world.

The impact on students, schools and teachers is huge and we are facing problems of making up learning, extending students' time in school and other issues. This has left the world seeking new solutions that might provide a more robust education system that can be more flexible during times of crisis.

Branding and Image building of the institution and program is the key success of the TVET institution. TVET is considered as a second option for the society. It is considered as a segment of poor and low performing students in general education. Therefore, we have to make TVET branding and enhance its image in the society. It is the game changer for the socio-economic status of the youth. Branding and image building is vital to bring more people in the path of TVET.

Branding can be done in many ways. In TVET, branding can be of institution, program and specific component of the institution. Therefore, every institution has to identify their strengths and try to make it as a brand. If the institution is able to make it’s branding, the market will promote the institution not by the institution. Therefore, CPSC has designed a webinar to share knowledge and practices of branding and image building of TVET.