Why Cars Need to Feel Human Again | Inside Lucid Motors’ Interior Design Philosophy
Автор: PI - Fashion's Technology Community
Загружено: 2026-02-04
Просмотров: 133
Описание:
In this session from PI Apparel West Coast 2025, Joann Jung, Design Director of Interior Design at Lucid Motors, explores how human-centric design, materiality, light, and tactility can reclaim intimacy in highly technological spaces. Drawing parallels between automotive interiors, fashion, and home design, Joann shares how Lucid approaches interior spaces as emotional environments — not just machines.
⏱️ Chapters
00:00 – Designing intimacy in a technological world
03:50 – Human warmth vs. “computers on wheels”
06:30 – Materiality, tactility & emotional connection
08:45 – Light as an emotional design material
12:15 – EV platforms as an interior designer’s dream
16:45 – Personalization, care & luxury through detail
20:10 – Blending physical and digital experiences
23:30 – Sustainability, sourcing & material ethics
35:20 – Designing for identity, not everyone
📌 Event: PI Apparel West Coast 2025
📅 Recorded: September 2025, Los Angeles
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