A closer look at Parmigiani Fleurier rewards

Описание: Parmigiani Fleurier offers a rare glimpse into a deeply integrated approach to high watchmaking through its Parmigiani Watchmaking Centre, a network of specialist manufactures that support the brand’s uncompromising standards. Founded by master restorer Michel Parmigiani, the brand grew from his work preserving historic timepieces during the Quartz Crisis, a discipline that shaped its philosophy of respecting tradition while pursuing technical excellence. Backed by the Sandoz Family Foundation, Parmigiani Fleurier launched in 1996 and quickly defined itself with refined design codes and complex, beautifully finished movements. The Watchmaking Centre brings together movement production, component manufacturing, dial creation, and case making, giving the brand exceptional autonomy, with only a few elements produced externally. This depth of expertise enables everything from high complications to subtle finishing details that define its aesthetic. A major turning point came with the arrival of CEO Guido Terreni in 2021, who introduced a vision of understated “silent luxury.” This direction was crystallized in the Tonda PF collection, which combined elegant sports design with technical sophistication and quickly became the brand’s commercial cornerstone. While the brand continues to honor its classical roots through the Toric line, the success of Tonda PF demonstrates how Parmigiani Fleurier balances heritage and modernity, quietly reinventing itself without sacrificing its foundational values.