Human-Centered UX Design: Research, Scoping & WCAG Accessibility | Oscar Gonzalez + Camila Costales

Описание: UX is the discipline of designing around real user behavior, not stakeholder opinions. Oscar and Camila share how human-centered UX/UI helps teams uncover needs, validate direction early, scope work with confidence, and deliver accessible experiences that drive adoption and reduce rework.

Chapters
0:00 Intro + guest intros
1:00 What UX is (and why it makes or breaks products)
6:33 “Flashy redesign” vs what users actually need
9:26 The Double Diamond framework (Discover → Define → Design → Deliver)
13:28 Scoping UX: sitemap analysis, crawl data, and using AI to reduce noise
16:30 Whiteboarding scope: discovery, UI design, and technical architecture alignment
19:41 The “UX ROI” idea (investment vs downstream savings)
20:31 Choosing research methods based on timeline and goals
21:31 Low / mid / high fidelity and testing early
22:01 Crazy 8s + dot-voting for fast alignment
23:06 Round Robin exercise for rapid iteration
25:15 User interviews: finding the right users and scoping the research
26:30 Synthesis workflow: transcription, tagging, affinity themes
27:53 Surveys when speed matters
34:27 Shifting stakeholder debates from opinions to outcomes
40:19 When research changes the direction (DFM redesign story)
45:39 Accessibility + WCAG 2.1 AA compliance and inclusive design

Key moments
• “Users don’t want 50 features. They want the one thing to work.”
• A practical way to scope redesigns using crawl data + AI filtering.
• The behind-the-scenes reality of research synthesis (tagging + affinity mapping).
• The mindset shift: align on outcomes so decisions stop being personal.
• Why WCAG 2.1 AA is becoming a deadline-driven requirement for many orgs.

#UXDesign #HumanCenteredDesign #UXResearch #ProductDesign #UIDesign #DesignThinking #Accessibility #WCAG #UserExperience #TechTalks

Tools Used in the Show
• Dovetail (transcription, tagging, synthesis / affinity themes) — https://dovetail.com/
• Website crawl tooling + sitemap analysis (examples: Screaming Frog) — https://www.screamingfrog.co.uk/seo-s...
| Sitebulb — https://sitebulb.com/
• AI-assisted analysis (filtering, summarization for scoping) — e.g. ChatGPT https://chat.openai.com/
• Double Diamond / Discover-Define-Design-Deliver (design framework) — https://www.designcouncil.org.uk/our-...
• Prototyping levels (low / mid / high fidelity) — overview: https://www.interaction-design.org/li...
• Workshops/exercises (Crazy 8s, Round Robin, dot voting) — https://www.gv.com/sprint/
• Research methods (user interviews, surveys, synthesis workflows) — overview: https://www.nngroup.com/articles/whic...
• Accessibility standard (WCAG 2.1 AA) — https://www.w3.org/TR/WCAG21/

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