Jobs to Be Done for a More Human Centric Organization
Автор: Neha Scher-Shah
Загружено: 2025-11-24
Просмотров: 64
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In this session, Jim Kalbach walks through how the Jobs To Be Done (JTBD) framework helps teams understand what customers are really trying to achieve, beyond features, personas, or assumptions. You’ll learn how JTBD uncovers true motivations, reveals hidden opportunities, and aligns cross-functional teams around delivering meaningful value.
Jim shares practical examples, explains how to frame customer “jobs” the right way, and shows how JTBD can help organizations become more human-centric in their product decisions and innovation efforts.
As the author of The Jobs To Be Done Playbook, Mapping Experiences, and Collaborative Intelligence, Jim brings decades of insight from design, strategy, and organizational transformation.
Hosted by IxDF Las Vegas, a volunteer-led community offering free UX learning sessions for practitioners around the world.
About IxDF: The Interaction Design Foundation is one of the world’s largest UX communities. Join today and get 3 months free with a yearly membership:
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