Women 50+ Control the Money — Brands Are Finally Catching Up
Автор: Kuel Life
Загружено: 2026-01-13
Просмотров: 18
Описание:
“We’ve never had this many women alive at the same time—ever.”
I’m Jacqueline “Jack” Perez, founder of Kuel Life, and I’m here to remind the world: women 50+ are not a niche market. We’re the market.
For years, menopause was treated like a taboo word. Now it’s finally on TV, in boardrooms, and in product innovation—because the economic power is impossible to ignore.
Here’s the data brands keep missing:
NielsenIQ reports women control an estimated $31.8 trillion in worldwide spending today, and women are expected to control 75% of discretionary spending within the next five years (often cited as “by 2028”).
Translation?
The money doesn’t lie in chasing youth—it’s in respecting the women who already drive the decisions: homes, travel, groceries, healthcare, and everything in between.
Aging isn’t the end of influence.
For women over 50, it’s the moment to finally use it.
Visit Kuel Life: kuellife.com
Subscribe for more on visibility, power, and the pro-aging revolution.
#WomenOver50 #GenX #Boomers #Menopause #WomenInBusiness #Marketing #ConsumerTrends #KuelLife
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