The Secret to Creating SERP-topping Viral B2B Content (w/ Brad Smith) | 99signals Podcast

Описание: Brad Smith (Wordable.io) on how to create SERP-topping viral B2B content.

B2B content has long been perceived as boring. But as you'll learn in this episode, there are several ways to be creative with your B2B content.

I'm joined by special guest Brad Smith in this episode to discuss the framework involved in creating SERP-topping viral B2B content. Brad is the CEO of a SaaS company called Wordable and runs two successful agencies in the content production and digital PR industry. As a Business Insider featured copywriter, Brad is on a mission to slay awful content one blog at a time. His content has been featured in The New York Times, Business Insider, The Next Web, Moz, Shopify, Unbounce, HubSpot, Search Engine Journal, and hundreds more.

In the social media age, producing content that just hits the first page of Google is not enough. Brad’s unique strategy will show you how to produce and optimize long-form content that dominates the rankings and also gets featured in The New York Times, Business Insider, and TheNextWeb.

⏱ Timestamps:
00:07 - Introducing Brad Smith
00:56 - Brad's journey as an entrepreneur
02:12 - What differentiates B2B content from B2C content?
03:36 - What led Brad to focus on creating content for B2B companies; how he got featured in The New York Times, Business Insider, and other top publications and websites
10:22 - What does an effective piece of B2B content look like?
13:55 - Examples of B2B brands that are consistently producing top-notch content
17:03 - Brad's framework for creating SERP-topping B2B content
19:51 - Thoughts on Google E-A-T and how B2B startups can outrank their authoritative competitors
26:21 - How to create viral B2B content
29:57 - The best SEO and content creation tools for B2B entrepreneurs and marketers
32:32 - Brad's views on AI-powered content creation tools
37:05 - The importance of headlines; how to optimize your headlines
39:45 - Business books that influenced Brad Smith; Brad Smith's book recommendations for entrepreneurs and copywriters
42:26 - Closing remarks

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Tools and resources discussed in the episode:

Wordable - https://wordable.io/
Ahrefs - https://ahrefs.com/
Surfer SEO - https://surferseo.com/
Google Docs - https://www.google.com/docs/
Marketmuse - https://www.marketmuse.com/
ClickFlow - https://www.clickflow.com
Jon Morrow's 52 Headline Hacks - https://cjrogers.com/jon-morrows-52-h...

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