How One Rapper RUINED An Entire Drill INDUSTRY…

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New York drill was supposed to take over the rap game… but why did it fall off so fast? In this video, we break down the full story of drill music — starting all the way back in Chicago in 2011 with Chief Keef, Lil Durk, and G Herbo — and how it spread to Brooklyn and the Bronx, creating a whole new wave in hip-hop.

From Pop Smoke bringing drill to the mainstream, to artists like Fivio Foreign, 22Gz, Sha EK, Kay Flock, Kenzo B, and Lola Brooke pushing the sound forward, NY drill had the streets and the charts in its hands. But drama, industry politics, and the changing sound of rap all played a part in its rise and its fall.

If you’ve ever wondered why New York drill isn’t as big as it used to be, this is the video you need to watch.

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