AI Marketing for B2B: Predictive Scoring, SmartPress, Real ROI | Melih Oztalay, CEO, SmartFinds M...

Описание: AI marketing for B2B that actually drives revenue, not vanity clicks. CEO Melih Oztalay of SmartFinds Marketing breaks down predictive scoring, active CTAs, chatbots, and SmartPress distribution so you can show up in news and AI surfaces.  If you’re planning 2026 budgets, this episode gives you the stack and cadence to win.


Melih Oztalay is the CEO of SmartFinds Marketing and a digital strategist with over 35 years of experience helping businesses grow through smart, data-driven marketing. He’s a pioneer in building scalable marketing ecosystems that drive real revenue—not just website traffic. His agency, SmartFinds Marketing, has worked with major brands across manufacturing, professional services, transportation, and technology. Melih contributes to leading publications like Search Engine Journal and Crain’s Detroit, and he’s a recognized LinkedIn influencer with over 23,000 connections and a frequent guest on podcasts and digital media.


What you’ll learn

• How predictive scoring builds a personal journey for each visitor and pushes them to action
• Why “active” CTAs outperform static on-page buttons across your entire site
• The right way to deploy AI chatbots trained on your content
• Account-level identification vs contact-level guesswork for B2B
• SmartPress: distribution to notable outlets, backlinks, and why twice-monthly PR works
• GEO for AI: how to be cited in generative answers with credible sources
• The 4 A’s framework: Anticipate, Accept, Adapt, Act
• Sprint planning: align marketing and sales around weekly KPIs and 90-day pushes

Chapters
01:05 Who is Melih Oztalay, SmartFinds Marketing
01:32 AI in marketing: from experimental to essential
03:08 Predictive scoring and visitor journey funnels
05:24 Active CTAs and on-site personalization
07:26 AI chatbots that actually help buyers
09:43 Identifying accounts with tools like ZoomInfo and WebTracks
11:54 Where teams mess up with AI and automation
15:17 SmartPress: modern press release distribution
20:54 Who SmartPress fits and the twice-a-month cadence
24:58 GEO for AI surfaces
25:36 The 4 A’s to handle constant change
32:44 2026 planning: AI engine, CRM, analytics
36:30 Burn It or Build It rapid fire
39:27 Burn business cards
40:03 One actionable tip: 90-day sprints
41:43 Where to find Melih
42:35 Close


Who this helps

• B2B founders and CEOs
• Heads of marketing and demand gen
• RevOps and sales leaders building a data-driven engine

Guest

• Melih Oztalay, CEO, SmartFinds Marketing
• Website: https://SmartFindsMarketing.com (https://smartfindsmarketing.com/)
• LinkedIn:   / melih-oztalay  

Host

• Digital Rebels Consulting: https://DigitalRebelsConsulting.com (https://digitalrebelsconsulting.com/)
• Host: Marc Crosby, Burn The Playbook Podcast

#B2BMarketing #AIinMarketing #PredictiveScoring #SmartPress #PressReleases #GEO #DemandGen #SalesAlignment #LinkedInSEO #BurnThePlaybook #DigitalRebels


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