The Pulse Podcast ft. Amin Lakhani: Rethinking Growth, Media & the Future of Marketing in 2026

Описание: In this episode of The Pulse Podcast, Mrinil Mathur Rajwani, Editor-in-Chief at The Pulse, speaks with Amin Lakhani, President – Client Solutions at WPP Media South Asia, who brings over two decades of experience shaping how India’s largest brands plan, spend, and grow.

From his early fascination with brand building to playing a pivotal role in the evolution of India’s media ecosystem, Lakhani reflects on how the industry has transformed from a single-platform country to a complex, multi-platform world driven by digital, e-commerce, influencer marketing, and quick commerce.

If you’re a marketer, brand leader, agency professional, or founder, this episode offers a grounded, forward-looking perspective on where media, marketing, AI, and growth strategies are headed in India and beyond.

Timestamp:

00:00 – Introduction
01:10 – Why media became the enabler of brand building
03:00 – How India’s media ecosystem transformed
05:15 – Growth is harder & marketing priorities have shifted
08:00 – Why media agencies are becoming leaner & faster
10:40 – Media agencies as strategic business partners
13:00 – Why full-funnel thinking is back
15:45 – Attention is the new currency
21:15 – Building the agency of the future at WPP Media
26:15 – E-commerce, quick commerce & influencer marketing
30:10 – Leadership lessons from uncertainty
35:00 – AI, creativity & the ‘man over machine’ belief
39:30 – Looking ahead to 2026
42:30 – Rapid fire & closing thoughts


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