Fireside Chat with Steve Blank, Hosted by Prof. Len Lodish
Автор: Wharton School
Загружено: 2014-07-28
Просмотров: 6431
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Customer Discovery and Customer Validation: Fireside Chat with Steve Blank, Hosted by Professor Len Lodish
A retired eight-time serial entrepreneur-turned-educator and author, Steve Blank has changed how startups are built and how entrepreneurship is taught around the globe. He is author of the bestselling "The Startup Owner’s Manual", and his earlier seminal work, "The Four Steps to the Epiphany," credited with launching the Lean Startup movement. During this fireside chat, Steve Blank and Professor Len Lodish discuss the Customer Discovery and Customer Validation phases of the Customer Development Model, a technique startups use to quickly iterate and test each part of their business model.
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