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Decoded - Advertising campaign of Jay-Z's book with Bing Maps
Автор: Recklessnutter
Загружено: 2011-06-24
Просмотров: 122890
Описание:
Bing and Jay-Z's publisher partnered for a advertising campaign to market both the book Decoded and search engine Bing.
By placing all the pages of text of his book on the locations where it took place and showing them in Bing Maps, the campaign resulted in a successful launch of his memoires and an increase in traffic for Microsft's Bing.
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