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Marketing Science: How to Successfully Commercialize Research & Innovations
Автор: Life Science Success
Загружено: 2025-05-29
Просмотров: 123
Описание: In this episode of the Life Science Success Podcast my guest is Elizabeth Chabe, the founder of High Touch Group (HTG) and an expert in science marketing with a distinguished background spanning research universities, national labs, and technology transfer offices. Elizabeth brings a wealth of experience in guiding researchers through technology commercialization and providing data-driven marketing strategies for life sciences and diagnostics companies, and is also the author of "The Giant's Ladder: The Science Professional's Blueprint for Marketing Success."
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