2026 Performance Max Optimization Playbook for Ecommerce

Описание: The best thing you can do for your Performance Max campaigns is stop touching them. Your job isn't to drive PMax -- it's to give it a destination and fuel, then stay out of the way.

In this complete guide, I walk you through the exact optimization playbook I use after 9 years of managing Google Ads for ecommerce brands.

What you'll learn:

Why PMax needs 30+ conversions/month to work (and what to use instead)
The 80/15/5 optimization cadence: 80% monthly, 15% weekly, 5% daily
How to adjust bids and budgets without triggering the learning phase (10-20% rule)
When to split vs. consolidate campaigns for better results
How to find and cut wasted spend from placements, search terms, and underperforming products
The right way to test ad copy: 4-5 distinct headlines, reviewed quarterly

00:00 Intro
01:26 Is Performance Max Even Right For You?
02:50 The Learning Period
03:38 The Optimization Rhytm
04:59 Mastering Bids and Budgets
06:44 Structuring for Success
07:52 Pruning What's Not Working
09:45 Checking Your Remarketing
10:09 The Product Feed and Your Assets
12:11 Summary & Next Steps

🔴 Get the free placement exclusion list (9,000+ placements): https://addimarketing.kit.com/pmax-ex...

🔴 Need help with Google Ads management? https://addimarketing.com/contact

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