Consumer Adoption: The Critical Missing Piece in Your Marketing Strategy

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The consumer adoption process is a plan to let customers know about a product, get them interested in it, give it a test run to see how well it works, and finally let customers adopt your product. Many businesses use this process because it helps customers evaluate the product and, in the end, makes it possible for them to buy it. This approach will never change, no matter what happens with technology, the market, or anything else.As we all know, selling a product to a customer is like chewing iron tablets.
Everyone is tired of this problem because customer needs, wants, and demands are getting higher and higher every day. And in the modern world, people are getting better, which makes it much harder to sell a product or service than it used to be.
Philip Kotler, an American author, expert, and professor of marketing who was born on May 27, 1931, explained the Consumer Adoption Process and the Marketing Mix Strategy.
1) 5 Stages of Consumer Adoption Process
Here are the 5 steps in the Consumer Adoption Process.
Product Awareness
Product Interest
Product Evaluation
Product Trial
Product Adoption
2) Product Awareness in Consumer Adoption Process



Content Creator: 📝 Aysun Ibadova, Kamran Tagiyev
Voiceover author: 🎙️ Jeremy G.
Animation author: 🎨 Nazanin Suleymanova
Sound editor: 🔊Aysun Ibadova
Project manager: 📊 Kamran Tagiyev