NEELESH BHATNAGAR Emax Electronics CEO speaks to WILLIAM FARIA

Описание: Airocide unveiled in the UAE at a regional launch

DUBAI: The UAE is the first international market outside the US where the flagship Airocide, an FDA-approved filter-less air purification technology developed by the National Aeronautics and Space Administration, (NASA) was unveiled on Monday (10th November) in Dubai.
Akida Holdings a global specialist in clean air technology, launched the product at a colourful ceremony at the JW Marriott Hotel. Airocide was launched in the US in 2013 to great success.
Indoor air pollutants have been ranked among the top five environmental risks to public health. After years of rigorous scientific research on air quality inside space stations, the Nasa developed the technology that is used exclusively by Airocide, a filter-less air purification system that’s been proven to effectively remove the worst indoor air pollutants, explained Neelesh Bhatnagar, CEO of Max Electronics a part of the Landmark Group.
The UAE is the first target market and later it will be available in other GCC regions.
Studies of human exposure to air pollutants by the US Environmental Protection Agency indicate that indoor levels of pollutants may be two to five times — and occasionally more than 100 times — higher than outdoor pollutant levels.
“We are pleased to launch it in the GCC as we believe that it will make a significant difference to the quality of life here. There is a high awareness of indoor air quality among GCC residents and we believe that they are open to investing in improving their health,” said Neelesh.