What Is The Best Way To Set Up PPC Conversion Tracking? - Modern Marketing Moves

Описание: What Is The Best Way To Set Up PPC Conversion Tracking? Are you looking to improve your online advertising results but unsure how to track what’s working? In this video, we’ll guide you through the essential steps to set up PPC conversion tracking effectively. We’ll cover how to identify the actions that truly matter to your business, such as purchases, form submissions, or phone calls, so you can focus on what drives growth. You’ll learn how to implement tracking codes or pixels on your website, and how to connect your Google Ads and Google Analytics accounts for a complete view of user behavior after clicking your ads.

We’ll also discuss how to assign values to conversions, decide whether to count every action or just one per user, and set appropriate conversion windows to capture delayed actions. Tracking micro-conversions like adding items to a cart or viewing product videos can provide additional insights into user behavior and potential drop-off points. Regularly verifying your setup with tools like Google Tag Assistant ensures your data remains accurate.

For more advanced needs, consider server-side tagging to reduce data loss and improve privacy compliance. If you have offline sales, learn how to connect these to your online campaigns for a full picture of ROI. Finally, we’ll show you how to use your conversion data to optimize bids and improve campaign performance.

Follow these steps to gain a clear understanding of your ad effectiveness and maximize your marketing efforts.

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