3 DEADLY Errors that are killing your Restaurant business? | Restaurant Blueprint | Zorawar Kalra

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VIDEO INTRODUCTION:
Opening a restaurant looks glamorous.
But most restaurants do not fail because of bad food. They fail because of decisions made long before the first customer walks in.

In this episode, we sit down with Zorawar Kalra, the founder behind some of India’s most successful restaurant brands like Farzi Cafe, Pa Pa Ya, and Louis Burger.
He breaks down why restaurants fail, how innovative dishes are created, and how pricing really works in the food business.

We dive into market research, choosing the right location, building strong teams, and the values that scale brands across cities. He also shares why he made an early bet on sushi, and how one wrong location taught him a hard lesson.

If you want to understand how great restaurant brands are actually built, this episode is a must watch. Let us know what you think of this conversation in the comments!

👉TIMESTAMPS:

00:00 - Intro
03:16 - Guest Introduction
04:16 - Podcast Objective
05:39 - Why Restaurants Fail
13:56 - Creating Innovative Dishes
18:35 - Pricing Framework
21:58 - Role of Consultants
26:55 - Importance of Market Research
29:16 - Choosing the Right Location
34:16 - Why he bet big on Sushi
36:44 - How a Wrong Location Led to Failure
37:41 - Building a Strong Team
40:10 - Core Values at Farzi Cafe
44:10 - Top Hires for a Restaurant Business
46:00 - Handling Negative Reviews
46:47 - Audience Feedback
48:20 - Key Takeaways



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