From Performance Media to Media Performance: How the Farmer’s Dog Drove Exponential Growth with TV
Автор: CommerceNext
Загружено: 2021-10-08
Просмотров: 414
Описание:
TV’s got the wrong rap. Retailers often balk at the investment size and time horizon required to see ROAS from TV brand building efforts. Instead, many now claim that TV should be bought and managed just like digital performance channels. Retailers that believe this myth quickly find themselves hitting a wall, and never realize TV’s (linear and/or CTV’s) full potential to deliver a step change in scale. In this session, learn how The Farmer's Dog challenges several current DTC conventions – in data analysis, media planning and buying - to drive new customer acquisition with precision, accountability, transparency and flexibility.
Speakers:
Alison Monk, Founder & CEO at Eden Collective
Kendra Prasad, Director of Acquisition, The Farmer's Dog
CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Join our events to meet other industry leaders and learn the latest ecommerce and marketing strategies: https://commercenext.com.
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