Start Testing B2B Ideas - Strategyzer Webinar
Автор: Strategyzer
Загружено: 2021-05-05
Просмотров: 10856
Описание:
You’ve got this idea. Your gut tells you it could be the next big thing for your business. But you’re struggling to get support from your leadership team to go ahead with it. What do you do?
You quickly test it, collect real evidence and show your team that it’s worth pursuing. And that’s exactly what the product team at Zapier* did when they had an idea for a browser extension. It’s now contributing to more upgrades and user retention for their existing value proposition.
Here’s another scenario. Imagine you’ve just received a request from a big client to create a new solution for them. Do you get to work building it for them straight away or do you test whether other customers have the same problem too?
In this month’s StratChat David Bland and Alex Osterwalder, authors of the book Testing Business Ideas, walk you through testing business ideas in B2B. Zapier and Health Catalyst join them to share their insights “from B2B testing in the field”. As usual, we’ll also have some fun exploring what’s hot or not in the world of testing business ideas today.
Testing Business Ideas Virtual Masterclass: https://www.strategyzer.com/training/...
10% Discount Code: joinus_tbivmc10
Testing Business Ideas Book: https://www.strategyzer.com/books/tes...
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![Alexander Osterwalder: Tools for Business Model Generation [Entire Talk]](https://ricktube.ru/thumbnail/8GIbCg8NpBw/mqdefault.jpg)
